Neil Anderson Media

PR, Content and Communications Strategy for organisations that want to make an impact

Neil Anderson Media

PR, Content and Communications Strategy for organisations that want to make an impact

Clear thinking. Good stories. Communications that earn their keep.

I help organisations explain what they do, involve the people who matter and demonstrate what their work achieves.

You might be developing a heritage project, launching a campaign, building your profile or facing a difficult conversation. I bring more than 30 years’ experience across journalism, PR and publishing, combining strategic advice with the practical work needed to get things moving.

Communications strategy and evaluation

A clear plan, with a purpose behind every activity

Before choosing channels or writing content, we need to understand what you want to achieve. Who needs to hear from you? What do they need to understand? What would a useful response look like?

I help you answer those questions and turn them into a practical communications plan. We agree priorities, messages and ways to assess progress, so you can explain the results to colleagues, trustees, funders or partners.

Support can include:

  • Reviewing your existing communications and identifying gaps.
  • Planning campaigns around your organisation’s objectives.
  • Developing messages for different audiences.
  • Coordinating communications with project delivery.
  • Setting useful measures and reporting on the results.

PR, media relations and reputation

Finding the story—and knowing who will care

A well-written press release is only part of the job. The angle, timing, images and choice of journalist can make the difference between a story getting noticed and disappearing into an inbox.

I help organisations find what is newsworthy about their work and present it clearly. That includes preparing people for interviews, supporting launches and advising on sensitive issues where accuracy and judgement matter.

Support can include:

  • Media planning, press releases and targeted pitching.
  • Interview preparation and media liaison.
  • Publicity for events, launches and anniversaries.
  • Content for websites, social channels and stakeholder updates.
  • Crisis communications and advice on reputational issues.

Read client testimonials

Heritage and public engagement

Bringing people into the story

Some of the most valuable historical material starts with a conversation: a memory someone has never shared, a photograph in a drawer or a family story that deserves to be recorded.

As a social historian and communications consultant, I help organisations develop projects that people can contribute to as well as enjoy. I understand the work involved in turning research, community participation and funding commitments into something the public can see and understand.

Support can include:

  • Developing heritage project ideas and supporting funding applications.
  • Planning communications for National Lottery Heritage Fund-supported work.
  • Encouraging participation, contributions and volunteering.
  • Shaping exhibitions, publications, events and digital content.
  • Recording and communicating evidence of engagement.

Explore my heritage work or read the Sheffield Blitz 85th case study.

Writing, publications and interpretation

Making complex subjects worth reading

I write for people who may know little about your subject but have every reason to be interested once someone explains it well.

My work combines research, interviews and editorial judgement. Whether the finished piece is a book, exhibition panel, website or article, I look for the human story, keep the facts sound and give the reader a reason to carry on.

Support can include:

  • Books, commemorative publications and project histories.
  • Exhibition panels, interpretation and visitor information.
  • Interviews and editorial development.
  • Website copy, articles and campaign content.
  • Editing research and specialist material for public audiences.

How we work together

You work directly with me. Depending on the brief, that might mean a defined project, support for a particular campaign or ongoing communications advice and delivery.

We start with a conversation about what you need, your timescale and the resources available. I then set out a proposed scope and fee, with clear responsibilities and deliverables.

Where a project needs additional specialist expertise, we agree how that fits into the work.

Let’s discuss what you need

Tell me what you’re working on, where you’re stuck and what you want to achieve. You don’t need a finished brief to get in touch.

Discuss your project

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