For years, “storytelling” was the buzzword in PR and marketing. And with good reason: stories connect. They move people. They cut through noise.
But in 2025, storytelling alone isn’t enough.
If you’re a heritage group, a cultural project, a charity or a civic organisation, your communications aren’t just about awareness – they’re about accountability. Funders want to see outcomes. Stakeholders want proof. Communities want relevance.
You need to:
- Justify the investment you’ve received
- Show that your message landed
- Demonstrate real engagement, not just reach
That’s where outcome-based comms comes in. It’s where storytelling meets strategy. Where content is planned with evaluation in mind. Where public engagement is built in from the start – not added as an afterthought.
It’s also where Neil Anderson Media comes in.
With 30 years of experience in media, four years teaching PR strategy, and a deep track record in cultural and community campaigns, I help organisations create messaging that matters – and measure the difference it makes.
If you’re looking to turn your story into something that proves its worth, I’d love to talk.