PR, Content and Communications Strategy for organisations that want to make an impact
PR, Content and Communications Strategy for organisations that want to make an impact
My Journey
I’m a strategic communications consultant, former journalist, and bestselling author of 30+ books with over three decades of experience in the media industry.
I’ve worked across press, publishing, and public relations — giving me a deep understanding of how to communicate complex ideas in a way that cuts through and connects. Whether I’m shaping stakeholder messaging, supporting a major launch, or crafting content for a funding bid, I bring insight, creativity and clarity to every project.
Who I Work With
Over the years I’ve delivered campaigns and consultancy for organisations across the heritage, cultural, legal, local government and healthcare sectors — from blue-chip brands to charities, arts organisations and city councils.
Projects have included:
- High-stakes crisis communications
- Strategic content for civic and commercial campaigns
- Public engagement strategies aligned with funding bids and KPIs
- Museum exhibitions and literary festivals.
I’ve also worked extensively on National Lottery Heritage Fund and Arts Council England-supported initiatives — blending public engagement with evaluation and impact reporting.
As an author, my work exploring British cultural and social history has reached wide audiences. Many titles have become bestsellers, and some have been adapted into TV documentaries.
How I Work
My communications style is insight-led and outcomes-focused — drawing on research, strategic planning, and decades of real-world media experience.
I use frameworks like OASIS, KPI benchmarking, and audience insight tools to ensure every project is built on strong foundations and delivers long-term value.
Digital-first by default, I work across content strategy, media relations, stakeholder communications, social media, and campaign evaluation.
Alongside consultancy work, I also lecture in PR and strategic communications at Sheffield Hallam University — helping develop the next generation of communications professionals.
Real-World Digital Success
Beyond my consultancy, I’ve built a successful e-commerce business from the ground up. During the Covid pandemic, I launched www.dirtystopouts.com, turning it into a six-figure brand that was recognised by Facebook as a high-growth startup.
I’m trained across all key areas of e-commerce and have been personally mentored by founders of multi-million pound turnover brands. My hands-on expertise spans Meta advertising, Shopify, Klaviyo email marketing, conversion-focused messaging, and KPI-driven strategy.
This isn’t textbook theory — it’s real-world digital experience that delivers proven growth and sales.
Are you ready to talk about your next project?
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