PR, Content and Communications Strategy for organisations that want to make an impact
PR, Content and Communications Strategy for organisations that want to make an impact
What I Do
I help heritage and cultural organisations turn brilliant stories into measurable public value — stronger engagement, clearer outcomes, and communications that stand up to scrutiny from funders, stakeholders and the public.
I’m a Sheffield-based heritage communications strategist and PR consultant, an associate lecturer in PR, journalism and strategic communications, and a best-selling history author (30+ books). For the past decade I’ve led communications on major National Lottery Heritage Fund supported programmes — combining public storytelling with digital, media and evaluation thinking.
Latest Projects
Recent work includes Sheffield Blitz 85th, King Mojo, George Stephenson (Chesterfield), mining heritage (Clay Cross), Dronfield church medieval window restoration, Sheffield Food heritage, Dungworth & Bradfield WW1/WW2 projects, and Hillsborough history.
What I Speak About
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From stories to outcomes: how to prove impact without killing the soul of the story
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Heritage communications that funders can measure: engagement, evaluation and evidence
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Digital interpretation done responsibly: how to use new tools (including AI) without losing trust
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Press and profile: getting heritage projects seen nationally while staying credible locally
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Building momentum: how to turn launches, exhibitions and anniversaries into long-term legacy
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Stakeholders, sensitivity and scrutiny: communicating difficult history with care and confidence.
Popular Talk Options
Talk 1: Telling stories is no longer enough — your comms need to prove impact
A practical, confidence-boosting session on shifting from “great narrative” to “measurable outcomes” — without turning heritage into a spreadsheet.
Talk 2: Digital engagement that actually works for heritage
What performs, what doesn’t, and how to design audience-led content that serves both public value and organisational goals.
Talk 3: National coverage, local trust
How to secure meaningful press attention (regional and national) while protecting relationships, accuracy, and reputation.
Talk 4: From launch night to legacy
A blueprint for turning exhibitions, publications and anniversaries into an ongoing programme of visibility, learning and income.
Formats And Who's It For
I deliver:
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Keynotes (20–45 mins)
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Panels and Q&As
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Practical workshops (60–120 mins)
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In-house training for teams (half day / full day)
In-person (UK-wide) and remote.
Who it’s for
Museum and heritage leaders, project managers, comms and engagement teams, fundraisers, local authorities, archives, trusts, creative producers, and universities.
Discuss A Talk For Your Forthcoming Event
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