Neil Anderson Media

PR, Content and Communications Strategy for organisations that want to make an impact

Neil Anderson Media

PR, Content and Communications Strategy for organisations that want to make an impact

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Using AI responsibly in heritage – lessons from the Sheffield Blitz

Artificial intelligence is increasingly being used in heritage projects – from image reconstruction and immersive interpretation to automated archiving and digital engagement. For organisations working with sensitive histories, the challenge is not whether to use AI, but how to do so responsibly. Heritage deals with memory, trauma, identity and trust. Used badly, AI risks oversimplifying […]

City prepares for major anniversary events honouring the Sheffield Blitz

Sheffield will unite this December for a major three-day programme marking the 85th anniversary of the Sheffield Blitz. Three days of events will combine remembrance, newly uncovered personal testimonies, and innovative digital interpretation to remember one of the darkest moments in the city’s history. The commemorations, taking place between 12th and 14th December, form the […]

Coal Dust & Community: Heritage PR that reunited a mining generation

Challenge Former miner Kev Kew set out to preserve the stories of Derbyshire’s pit communities in the book Coal Dust & Community he helped compile. The challenge wasn’t just publishing the book — it was ensuring the voices of miners were heard, celebrated, and valued by a wide audience before those memories faded. Approach As […]

Securing Heritage Funding for Sheffield’s Legendary King Mojo

An iconic ’60s venue is back in the spotlight. I was proud to help shape the successful bid that has secured a £114,300 grant from The National Lottery Heritage Fund to celebrate the King Mojo’s 60th anniversary. The new two-and-a-half-year project – Mojo Rising – Celebrating 60 Years of Music and Community – will bring […]

Telling Stories Is No Longer Enough – Why Your Comms Need to Prove Impact in 2025

For years, “storytelling” was the buzzword in PR and marketing. And with good reason: stories connect. They move people. They cut through noise. But in 2025, storytelling alone isn’t enough. If you’re a heritage group, a cultural project, a charity or a civic organisation, your communications aren’t just about awareness – they’re about accountability. Funders […]

Watch: Medieval Stained Glass Returns to St John’s, Dronfield – A Heritage Restoration in Motion

After months away in the hands of expert conservators, the breathtaking 13th-century stained glass windows of St John’s Church, Dronfield, have finally come home. Thanks to drone footage captured during their delicate reinstallation, you can now witness the extraordinary care, craft and community pride behind one of the region’s most significant heritage restorations. This was […]

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