There’s a popular saying that everyone has a book inside of them. But for most people, that’s where it stays, inside them. They fail to nurture a tool that’s capable of becoming arguably the most powerful piece of marketing collateral they could ever have. The right book can transform the fortunes of an organisation or […]
Don’t forget to maximise your award nomination
Awards can be a doubled-edge sword – they can take hours of time to put together and seemingly deliver nothing if you don’t win. But many people forget simply being nominated for an award is enough to generate huge amounts of positive PR and profile if it’s presented in the correct way. In fact the […]