PR, Content and Communications Strategy for organisations that want to make an impact
PR, Content and Communications Strategy for organisations that want to make an impact
It’s impossible to escape the noise around AI right now. In PR and comms, the conversation seems to swing wildly between two extremes: those who are terrified it’s coming for their jobs, and those who have thrown the keys to the bots, hoping they’ll do the heavy lifting. Both camps are getting it wrong. I […]
There’s a popular saying that everyone has a book inside of them. But for most people, that’s where it stays, inside them. They fail to nurture a tool that’s capable of becoming arguably the most powerful piece of marketing collateral they could ever have. The right book can transform the fortunes of an organisation or […]
Awards can be a doubled-edge sword – they can take hours of time to put together and seemingly deliver nothing if you don’t win. But many people forget simply being nominated for an award is enough to generate huge amounts of positive PR and profile if it’s presented in the correct way. In fact the […]
